Digitalization Of Marginalized Women: New Spaces For The Economic Empowerment Of Housewives In Rural Areas

Abstract

Limited access of rural women to economic resources and digital information remains a major barrier to improving family welfare, especially amid the increasingly dominant digital economy. This community engagement activity aims to empower housewives in Sumurdalam Village, Besuk District, Probolinggo Regency, to utilize social media as a means of generating income from home. The method employed is Participatory Action Research (PAR), involving stages of potential identification, digital skills training, hands-on practice, and participatory evaluation with community members. Data were analyzed qualitatively through observation, interviews, and documentation conducted throughout the mentoring process. The results indicate an improvement in digital literacy and in the ability of housewives to market local products through Shopee Affiliate and TikTok Shop. The activity recommends the need for sustained support through advanced training, stable internet access, and collaboration with village governments to create an inclusive and sustainable digital ecosystem for rural women.